Script & scenes
Write the script
Build the script in typed blocks — Hook, Promise, Story, Objection Handling, Offer and CTA.
What it is
A script editor inside the creative itself. The text isn't one long block: it's split into typed blocks, each with a role in the piece.
| Block | Role |
|---|---|
| Hook | Grabs attention in the first seconds |
| Promise | What the viewer gets by staying |
| Story | The narrative that backs the promise |
| Objection Handling | Kills the reason not to buy |
| Offer | What's being sold, and for how much |
| CTA | The action you want taken |
There's also Other, for passages that fit none of the above.
How to use it
- Open the creative and go to Script.
- Write the text as usual.
- Select a passage and tag it as a block (Hook, CTA, and so on).
- Save. The script is recorded in the video's history.
Each block type has its own color, so the structure of the piece is visible at a glance — you can spot a script with no hook, or an offer that runs too long, just from the color pattern.
Tagging without a type
Besides block tagging, you can highlight a passage with a plain color — no structural meaning. Useful for flagging something one-off: a line to revisit, a term to swap.
Editing and undoing
The editor has undo and redo, font size control, and a preview mode for reading the script clean, without the markup.
Approval
Once the text is locked, the creative moves to the Script Approved status — the signal that shooting can start. The event is recorded in history as approved the script.